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The aroma of steaming coffee in the morning, the soft comforting fragrance of freshly laundered towels, the unforgettable taste of your favourite childhood cake, the heady scent left by a passerby…

Some fragrances and flavours have the ability to tantalise your senses and bring little moments of joy to your daily routine.

This European panel was created to find out what triggers your senses by following your product usage and your flavour and fragrance preferences in order to gain a better understanding of your perception and attitude towards a wide range of every day products.

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